Anyone who tells you that blogging is free is wrong.
I am going to share with you…
The Real Cost to Blog!
Because, quite frankly, I had no idea that it could be so expensive.
But now let me qualify the statement above. If you are just blogging as a writing experience with no goal to monetize or no expectation to expand from blogging, then there shouldn’t be any cost to you.
For those of us who hope to monetize though, money has to be invested.
What makes up those costs?
Actually a minimal investment as a domain name is not very expensive at all.
Having a logo is optional, but you will find that most bloggers who are successful will have a logo. It helps you build your brand that you can use for your social media, business cards, blog images and so much more.
There are free hosts such as WordPress.com and various others, but if you want flexibility with your design and to own the content, self-hosted is key. Additionally, on the free sites, you usually cannot monetize.
There are many free templates available, but again, if you want flexibility, you will have to either purchase a more premium template or hire a Designer. I would suggest that you make your list of “must have’s”,”wants” and then do your homework.
Completely optional, but it will enable you to use your name @ your domain name such as email@example.com. Google Mail for Businesses is a great option.
There are many different software programs that you may want to purchase such as:
- Photoshop for pictures
- Viral Tag to schedule your pins
- HootSuite to schedule your FB and twitters updates
- many more
If you plan to attend any conferences or want to advertise your site when you meet people, you will want to have business cards handy.
Using your own photos is always the most desirable images to include in your posts. However, there will be topics that you may not have your own images to use. In that case, you will have to pay for an image. Sites such as istockphoto.com or dreamstime.com enable you to purchase photos for alomst anything.
Attending a blog conference is not required, but if you are serious and want to build your network and your blog, a conference is helpful. You can learn great tips and tidbits of info while meeting new people and networking.
Webinars, Classes, Books, Etc
There will be so many things that you did not realize you needed to learn such as simple html coding, social media strategies and so much more.
A good camera is a must for those professional looking photos. Many people will say, content is key. Content is key to keep your readers coming back, but how professional your site and posts look is also important.
For someone like myself that does DIY or Design posts, there are things that I will need to buy such as craft supplies and decor. Not all blogs are those in which you will have to pay any monies for content, but definitely something to consider when you decide what you are going to blog about.
Ads can be built both on Facebook and Twitter, but are like any marketing campaign…cost money.
Giveaways give your readers something for stopping by. While it would be ideal to have all your giveaways donated, the reality is that they are not. Giveaways can be offered with a group of bloggers so that the cost is split amongst you. The costs are then lower, but costs nonetheless.
Blogging can be a full time job in itself. Just typing out a post takes maybe an hour or two. You may only post once a week. If that is the case, then you won’t spend much time at all. Most bloggers who are building their site, audience and network will blog more…anywhere from 3-5 times a week. In addition to the posts though, there is the time spent on social media. You don’t have to tackle all the mediums but you should pick a couple, at least, to focus on.
Blogging can be very rewarding, helping you achieve your goals. However, it can also cost a lot of money and time.
There are those that say, just wait until you get it up and running and then invest. There are those that invest on the front end to, perhaps, get ahead sooner rather than later. There is no right answer. Whichever you choose, you will have to invest something. But as long as you understand and recognize the potential costs, you will be much better prepared and successful.
There may be some of these that we will discuss later more in detail!